Santa's Elves are missing in sheringham — Please help find them!

The Tale of the Sheringham Elves

Something very curious happened one blustery night at the North Pole…

Santa’s workshop was full of busy elves, wrapping presents, testing toys, and polishing sleigh bells. But as the snowstorm outside grew stronger, a great whoosh of wind burst through the doors — and before anyone could say “Merry Christmas!”, a box of magical stardust went tumbling straight into the sleigh!

Now, this wasn’t any stardust. It was the special kind that powers Christmas magic. When it spilled across the sleigh, it gave the reindeer a mighty sneeze — and achoo! off they zoomed, spinning right out of the workshop!

When Santa finally caught up with them, he found something most unexpected…
The elves were gone!

Santa checked his list (twice, of course) and discovered that the trail of sparkle and snowflakes led all the way to a little seaside town called Sheringham, on the north Norfolk coast. The stardust must have drifted them there — perhaps the elves fancied a holiday by the sea!

Now, those mischievous elves have been spotted hiding in shop and business windows all around Sheringham, peeking out from behind baubles, books, and beach buckets. Some say they’re helping the townsfolk get ready for Christmas. Others say they’re looking for the perfect spot to watch the waves while they wait for Santa to come and fetch them.

Santa needs YOUR help to find them all before Christmas Eve — so he can get them safely back to the North Pole in time for the big night!

And to say thank you for helping, Santa’s left behind over £500 worth of magical prizes for lucky elf-finders to win!

So, grab your family, wrap up warm, and keep your eyes peeled — you never know where an elf might be hiding…

Share Your Elf Hunt Moments!

We’d love to see the festive fun you discover around Sheringham.

If you spot a brilliantly hidden elf, a funny moment, or just something that makes you smile, feel free to share it with the community.

Post your favourite Elf Hunt photos on Facebook or Instagram and use the hashtag:

#SheringhamElfHunt2025

Tag @ExperienceSheringham so we can see and share the magic (optional).

It’s a great way to spread some Christmas cheer and help others join in the fun!

Welcome Elf Hunters!

Santa’s cheeky elves have blown all the way from the North Pole to Sheringham — and he needs your help to find them before Christmas Eve!

Search shop, church and business windows around town (or spot the cheeky elf online!) and record your sightings for your chance to win one of the magical prizes!

  1. 20 or more Elves must be found to enter. The more the merrier there is over 60 in total!
  2. Competition runs: 30 November – 24 December 2025.
  3. Simply fill in the shop or business name where you spot each elf.
  4. If you’re stuck please read the clues.
  5. Lots of Prizes must be Won!
  6. Some winners will be announced at the Christmas Light Switch On and the remaining by email by 31 January 2026.

Need Some Help?

Follow these clues to find the mischievous elves in shop windows, churches and businesses around Sheringham.

From Station Approach down to the Clock…these little elves will make you hop!

Vinty McTinsel

Old-school sparkle is Vinty’s delight, Among vintage wonders shining bright. Text days gone by, To spot McTinsel’s twinkling eye!

Herbie

Start your engines, nice and quick, Herbie’s found his driving trick! Zooming round with Christmas glee, He’s parked up — but where can he be?

Fizzlepop

The end of the line, but not the fun, Fizzlepop’s sparkle’s just begun! Follow the trail of glitter and cheer, He’s lighting up the way this year!

Tipsy Tom

Cheers and laughter fill the air, Tipsy Tom’s been hiding there! Raise a glass and look around, That’s where this cheeky elf is found!

Elfy Boss

Elfy’s snacking, that’s for sure, Tasty treats he can’t ignore! Follow the scent that calls your name, He’s hiding near the street-side flame!

Noella

Noella loves treasures old and new, Sparkling things with stories too! Look where memories fill the shelves, That’s where she hides — like all good elves!

Elfrid Wheelwhistle

Elfrid’s ready to drive away, Delivering cheer the festive way! Listen for a toot and jolly call, He’s parked up spreading joy to all!

Holly Holiday

Dreaming of getaways, cosy & bright? Holly hides where holidays take flight! Keys and cheer are in her care, Find her where your stay starts here!

Frosty Frank

Frank’s feeling frosty, it’s true! He’s packed himself up just for you. Where totes and satchels fill the racks, Find Frosty hiding in the bags!

Grace Glitterpants

Grace loves sparkle, shimmer, & shine, Among presents she’s feeling fine. Look where treasures glisten & gleam, There she shines!

Crafty Tilly

Crafty Tilly’s got thread to spare, With ribbons, buttons, & wools so rare. The sound of scissors that make a snip That’s where this elf is taking a trip!

Tinsel Tom

Tinsel Tom loves glamour and style, He’s sparkling here all the while. Where shoes & fashion meet so near, That’s where you’ll find Tom this year!

Jingle Jack

Extra! Extra! Read all about it! Jingle Jack can’t do without it. Among the papers, cards, and mags, You’ll spot his hat and jingling tags!

Edward

Edward’s trims are smooth and sleek, Magic snips with flair unique! Where hair is shaped with careful care, This crafty elf is waiting there!

Pippilong Stocking

Crystals sparkle, beads do shine, Pippi’s hiding among the fine! With stockings long & twinkling beads, Right where sparkle meets your needs!

Scarlett Pinchy

Scarlett’s claws are quite a sight, She’s painting the sea in red and white! Find her near art both bold and fine, Among the lobsters feeling divine!

Express Elfred

All aboard the Christmas train! Elfred’s off again and again. Follow the tracks, both small & neat — That’s where you’ll find his festive seat!

Specs McTwinkle

He’s got an eye for Christmas fun, Checking lenses one by one! Look for the elf with sparkle sight — He’s seeing Christmas, clear & bright!

Tricky Glitter

Glue and glitter, ribbons too, Tricky’s crafting gifts for you! Look where handmade wonders shine, That’s where this elf spends her time!

Ronnie Tinseltoes

Tools and timber, nails and screws, Ronnie’s building Christmas news! Look for tinsel by the wood — That’s where this handy elf has stood!

Christmas Ken

Buying, selling, homes so bright, Ken’s got listings full of light. Check the windows, take a peep — That’s where Ken likes homes to keep!

Elfis Presley

He’s all shook up with pots and pans, Singing songs and making plans! Look where cooking’s quite the show — That’s where Elfis rocks and rolls!

Miss Mistletoe

A kiss of Christmas fills the air, Miss Mistletoe is hiding there. Among gifts and festive cheer, She waits beneath the mistletoe near.

Ernie Sparkles

Ernie’s shining, what a treat! In an emporium full of things so sweet. Candles, crafts, and gifts galore — That’s where Sparkles lights the store!

Elfin Blankets

Warm and cosy, soft and neat, Elfin’s hiding where there’s treats to eat. Among the meats and festive rows, That’s where his snuggly spirit shows!

Candy Cane

Sweet treats calling, oh what bliss! Candy Cane’s where chocolates kiss! Follow your nose to cocoa delight, She’s hiding where sweets shine bright!

Elfonso the Elf

Elfonso loves to give and share, Helping others everywhere. Among the gifts that do good deeds, You’ll find the elf who plants kind seeds!

Dawn Sprout

Fresh and crisp as morning air, Sprout is hiding somewhere there! Where greens and goodies pile up high, You’ll spot his leafy little eye!

Snippy Spark

Snip-snip-snap! With scissors bright, Snippy Spark works day and night. Where trims and cuts are always smart, You’ll find him playing the stylist’s part!

Bauble Bob

Bob’s been browsing homes all day, Dreaming of a place to stay! Seek the spots with windows bright, Where future homes sit gleaming light!

Camellia Elfellia

Warm and cosy, cakes divine, Elfellia sips her festive time! Find her where the teapots pour, And treats are waiting by the door!

Alabaster Snowball

Snowball loves the stage so grand, Stories, songs — he’ll take the stand! Follow the magic, lights, and cheer, He’s hiding where the shows appear!

From the Clock to the Sea and all around… these naughty elves will make you giggle!

Toytown Tim

Tim’s in a world of toys and fun, Playing games till the day is done! If you hear laughter, bright and true, Toytown Tim’s not far from you!

Chippy Codswoggle

He’s battering up some festive cheer, The smell of chips will draw you near! Find Chippy where cod meets fry, With vinegar and smiles passing by!

Sugarplum Cupcake

Sugar and spice and everything nice, Cupcake’s found her paradise! Follow the scent of treats divine — That’s where she’s having a sweet time!

Peter Pungle

Peter loves a cosy seat, Warm drinks, cakes, and something sweet! Look where comfort fills the air — You’ll find this cheerful elf in there!

Magical Missy

Fashion flair and festive fun, Magical Missy’s number one! Try on something sparkly and neat — She’s hiding where style & magic meet!

Peachblossom Crumbkins

Peachy pies and crumbles too, This elf has something baked for you! Look for the crumbs that lead the way, To where she’s hiding today!

Twinkle Tokenleaf

Round & round with sparkle and song, Twinkle’s been spinning all day long! Catch her as the carousel goes — She’s where the festive laughter flows!

Elfie Foods

Healthy treats and nature’s best, Elf Foods is having an organic fest! Look for snacks both pure and green, That’s where this elf can be seen!

Arcadia Twinklebit

Another ride, another cheer, Arcadia brings joy this year! With twinkly bits and magic lights, Whirling through your winter nights!

Cheeky Tipplewink

Cheeky by name and cheeky by nature, This elf’s found his festive adventure! With a tipple, he’s feeling grand, Find him where a pint’s in hand!

Jingle Shells

By the sea where shells do sing, Jingle’s hiding where the pints do ring. Listen for laughter and festive cheer, That’s where you’ll find him near!

Captain Kirk

Kirk’s gone boldly, quick as a whisk, On a mission both sweet and brisk! Follow the scent of treats so fine — He’s docked where goodies rise and shine!

Festive Florence

Florence loves art, colours that gleam, Paintings, prints — her festive dream! Seek the walls where pictures stay, And find her smiling bright as day!

Button Jingle

Buttons, threads, and outfits neat, Button Jingle taps his feet! Search the shelves of style and flair, To find this elf with fashion flair!

Stirfry Stevie

Sizzling pans and flavours bold, Stevie’s secrets can’t be told! Find the place where spices fly, He’s hiding near the tasty Thai!

From the Clock to the Church…these cheeky elves will make you search!

Tricky Dicky

Crispy crunch and salty air, Tricky Dicky’s hiding there! Seek the spot where chips delight, And catch this elf in mid-bite!

Peterbell

With bells that ring and carols sung, This elf loves joy for old and young. Listen close when choirs swell — You might just hear a jingling bell!

Sausage Sleighbells

Sizzle and song fill the air, Sleighbells loves it right in there! Sausages stack & roasts are prime, He’s jingling along in butcher time!

Elfidavit

This legal elf is quite the wit, With paperwork and festive grit! He’s filed himself right out of sight — Find him where laws make Christmas right!

Christmas Rose

Petals soft and colours bright, Rose is blooming in plain sight! Among the flowers, fresh and fair, You’ll find her spreading fragrance there!

Buddy Brightspark

Switch it on and let it glow, Buddy loves a festive show! Where goods & gadgets brightly gleam, That’s where he’s shining on the team!

Yorkshire Pudding

Funny name but clever as ever, This elf loves hair that’s neat and clever! Follow the hum of cutting chatter — He’s tucked where snips and styles matter!

Woolly Hatcicle

Woolly loves to stitch and make, Crafty bits for Christmas’ sake! Seek the place where handmade glows, He’s hiding where the creativity flows!

Decoration Dylan

Dylan sparkles, festive and bright, Sharing cheer with every bite! Search where dishes warm the soul — He’s dining there, that cheeky foal!

Away from the high street’s festive cheer… these cheeky elves are hiding here

Bertie North

Bertie loves comfort, cosy and grand, A place to dine or rest on land. Seek the rooms of welcome cheer, And find him happily hiding here!

Beacon Tinselbright

Beacon’s glow is warm and true, Guiding lights for me and you. Follow the place where hope shines bright, To spot this elf of twinkling light!

Reefy Spark

Splishes, splashes, laughter too, Reefy Spark knows just what to do! Find him where the waters play, Making waves of joy today!

Den Elf

Den Elf loves a treasure trove, Pre-loved wonders fill his cove! Search the shelves of bits and finds, He’s tucked among the one-of-a-kinds!

Some elves are extra sneaky this year — they’ve gone digital! Can you solve the clues below and find them online?

Merry Megapixel

Say cheese! Merry’s near, Capturing smiles and festive cheer. At The Studio where photos glow bright, That’s where Merry shows his light!

Twinkle Tree Top

Up above where branches sway, Twinkle shines the festive way. The tree tops are so clear, That’s where she brings Christmas cheer!

Miss L Toe

Snip, snip, snip — a gentle sound, Miss L Toe helps calm and ground. At Em’s space so bright, She brings some festive cheer & light!

Thanks to the local Businesses for Bringing the Magic!

A huge thank you to all the incredible local businesses who have donated prizes this year. Your generosity helps make the Sheringham Elf Hunt more magical than ever. Because of you, families can enjoy a fun, festive adventure around the town, and we’re proud to celebrate the brilliant community spirit that makes Sheringham so special.

Prizes this year include:

A Christmas cake and festive treats from The Craft Bakery;

Winter Robin art cards from Sanders & Christie Gallery;

A Kaleos spectacle cord from Roger Lee Optometrists;

A limited-edition Osram wall plaque from Fastlane;

A tub of biscuits from Big C Sheringham;

A plush rabbit from Starlings;

A rucksack from The Bag Shop;

A large soft toy from Carousel Amusements;

Christmas socks from Missy’s Boutique;

A box of chocolates from Watsons Estate Agents;

Two bottles of wine from The Windham Arms;

A meal for two from Dave’s Fish Bar;

A 10 percent holiday discount from Keys Holiday Cottages;

An A4 photographic print from The Studio Sheringham.

Plus lots of Vouchers generously donated by:

Owl Tree Crafts,

Pungleperrys,

Streat Boss,

Scissor-Hands,

J B Postle Euronics,

Sheringham Handicrafts,

Blyth & Wright,

Delahaye Emporium

Tree Top View Sheringham;

Miss Madeleine’s Giftware,

Pure Class Vintage,

Creative Crafts (Thread your Wings),

Jacquelines,

Katie’s Gifts & Accessories,

Cottage Beads & Crystals,

The Chocolate Box,

The Kitchen,

Lighthouse Café,

J&D Papworth Butchers.